The Summer Tour is a weekend-long social and shopping event in downtown Hartselle. The tour consists of a Sip & Scramble on Friday evening, where participants enjoy signature drinks and a prix fixe menu at local restaurants, followed by a Sidewalk Sale throughout downtown Hartselle on Saturday. The tour’s goal is to promote downtown Hartselle as a social gathering place while boosting the local business economy by encouraging residents to shop local. Sponsors of this event benefit from exposure to event participants as well as the public through print and digital advertising.