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How To Upgrade Your Small Business Website To Boost Sales

As the economic outlook remains uncertain, small businesses need to find creative ways to reach their customers. Upgrading your website is one of the most effective strategies you can use to boost sales while cutting back on other expenses. The Hartselle Area Chamber of Commerce can help with these curated tips on how to update your site and maximize its potential.

Make Sure Images Are Quality

One of the first things potential customers will notice when visiting your website is the images. If they are pixelated or look low quality, customers may think twice about purchasing from you. Make sure that all images used on your website are of good quality and in high resolution. This way, customers won’t have to worry about whether they’re getting what they paid for.

Add a Call To Action

Having a strong call-to-action is essential for any business website, whether your goals are to garner email addresses for marketing purposes or to direct customers to sale items. It should be clearly visible so that visitors know what action they should take next. A well-placed CTA could be the difference between a customer choosing your brand or another one.

Implement A Blog

Blogging can be an effective way to engage with potential customers and keep them coming back for more content. Write posts about topics related to your products and services so that visitors can get helpful information from you directly instead of searching elsewhere online. This also helps establish you as an authority figure in your industry, which could help set you apart from competitors in terms of trust and credibility with potential customers.

Keep Content Engaging

Content on websites often gets overlooked due to its being text-heavy, but it can make or break a sale if done right! Write engaging copy that speaks directly to potential customers by using language they’ll understand and empathize with while also highlighting why they should choose your product/service. Keep in mind that keeping your content evergreen can help boost your visibility in search engines, because there's no question of it being outdated.

Learn Coding Skills To Address Problems Yourself

Learning coding skills such as HTML5, CSS3, and JavaScript can help you address some web development issues yourself without having to hire a professional every time something needs fixing or updating on your site. This saves both time and money while also giving you control over how changes are made, which could come in handy if something goes wrong down the line. Look for online tutorials or courses that will help you learn more about IT tactics.

Use PDF Tools For Efficiency

Using PDFs on your site is important for protecting both yourself and potential customers by ensuring that only updated information is available online at all times. PDFs also provide greater assurance when it comes to payment processes, as customer information is kept secure during transactions thanks to encryption protection offered by PDF files. If you need customers to fill out and sign secure forms, one option could be this tool.

Learn More About Data Analytics     

In today’s digital age, data analytics plays an important role in understanding customer behavior better so that businesses can come up with tailored marketing campaigns targeted at specific audiences. Taking online courses related to data analytics could help small business owners gain insights into how their business works while also learning best practices when it comes to optimizing their sites for maximum performance. Look at your options for data analytics tools, as there are several available to use but not all of them are created equal.


Upgrading your business website in the face of a recession can be a bit intimidating, but it doesn't have to be stressful. By utilizing free and low-cost resources such as PDF tools, you can focus on growing your business without worrying about things like cash flow. Create a plan for your website changes in order to stay organized and keep stress at bay during the process.

The team at the Hartselle Area Chamber of Commerce is here to help small business owners meet their goals. Take a look at the resources we have to offer today.

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